This is analogous to Facebook being a product that’s built for both the general population and for people who want to purchase advertisements directed at the general population. perhaps by talking to ARC, you learn that you should target theoretical CS PhD students). Interestingly, it seems like community building projects can actually sometimes be two different products at the same time for example, if the point of running a global scholarship is to find people who are talented enough to work for ARC, then you also need to make sure you are fulfilling the hiring needs of ARC (e.g. "world's smartest high-schoolers” or "members of the EA community" or "altruistic college students") and are more effective if they more effectively fill the needs/wants of the target audience. To me it seems that most community building projects involve building some kind of "product," in the sense that the products have a particular target population (e.g. Running a reading group at a university.Community building projects are like products To learn more about how to do this, you could skip to the last section of this post, check out Peter McIntyre's resources, watch 10 minutes of this video (starting where I linked), or read a book from this list of books. Tldr: I think that if you want to have an outsized impact as a community builder, it's worth your time learning how to develop a product that's so good that imitation products are made or that's so good people tell their friends about it.
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